Sweet

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Swedish artist Arvida Byström was only 12 years old when she started to work with the camera. Now just 22, but already an experienced photographer, her style is immediately recognizable: often rife with pink, glitter and all things feminine it still has a subversive, couldn’t-care-less attitude that combines her ’90s aesthetic with a very modern take on femininity, sex, gender and identity.

Focusing heavily on self-portraits, Arvida Byström started her own gallery in Limehouse, East London, which she called ‘Gal.’ About the venture, she says, “I’d love to make more of my own art, but don’t have the time to create an entire show myself — and I enjoy putting other people’s art together.”

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